Vino Supraja presents Tamil Nadu craft at London Fashion Week 2025

At London Fashion Week 2025, Vino Supraja showcased a collection rooted in Bhavani‑Jamakkalam weaving, with senior weavers like Mr. Sakthivel Periyasamy actually walking the runway.

The brand collaborates directly with weaving communities, honoring their skills, ensuring dignified livelihoods, and translating heritage textiles into modern premium handbags and silhouettes. The gesture — artisan on runway — symbolises craft visibility, not only in the lab but centre‑stage. For sustainability: craft preservation and artisan empowerment become integral, not optional. The model combines up‑scaled craft, heritage textiles, and modern design to meet luxury markets while safeguarding culture.