Major shift towards circular and resale models across fashion sector

A recent article outlines how brands such as Madewell, Veja, Eileen Fisher and Uniqlo are embedding resale, repair and take‑back programmes — moving beyond making sustainability simply about eco‑fabrics to making garments last longer.

Examples: Madewell’s partnership with ThredUp to resell 1.7 million pieces, Veja offering shoe repair across brands, Eileen Fisher’s Renew resale programme, Uniqlo’s Re.Uniqlo Studio offering mending/donations. Together these efforts aim to reduce the 290 million tons of annual textile waste globally.

The takeaway: sustainability is shifting toward use‑phase extension and circularity, not just raw‑materials. Craft, repair, reuse become key.