Kering highlights next‑gen bio‑materials at ChangeNOW 2025

Luxury group Kering spotlighted plant‑based fur “BioFluff” and other 100% bio‑based leather alternatives within its educational and innovation programmes at the ChangeNOW 2025 summit in Shanghai.

Through its Material Innovation Lab (MIL) and the “Kering Generation” programme, the group supports startups focused on alternative raw materials, green supply chain, circular economy. The message: sustainability for craft, luxury and mainstream fashion is no longer optional — material innovation, circular business models, and systemic change are becoming strategic imperatives.