Alohas opens first UK retail store with on‑demand eco‑model

Spanish sustainable footwear brand Alohas is opening its first UK store in London (Soho) while maintaining an eco‑conscious on‑demand production model to reduce over‑production. The brand’s model: customers try shoes in store, they are made‑to‑order, thereby minimising inventory waste.

Already present in Paris, New York, Milan, Amsterdam and Madrid, Alohas is applying sustainability at the retail and supply‑chain level. The announcement signals that even growth‑oriented fashion retail is making sustainability core to business strategy.